Interest / Influence Matrix

Breadcrumb Abstract Shape
Breadcrumb Abstract Shape
Breadcrumb Abstract Shape

Use this matrix to compare stakeholder interest and influence so you can decide who to engage closely, who to keep satisfied, who to inform, and who to monitor.

HIGH INFLUENCE

Keep satisfied

Actively engage

LOW INFLUENCE

Monitor

LOW INTEREST

Inform

HIGH INTEREST

How to run it

  • List the stakeholders relevant to the decision or initiative.
  • Rate each stakeholder for interest and influence.
  • Place them in the matrix and agree the right engagement approach.

Success factor

Look beyond hierarchy – influence often sits with informal leaders, experts, and connectors.

Output

A clearer stakeholder engagement approach: who to engage closely, keep satisfied, inform, and monitor.

Digital Knowledge Co courses use tools like this to turn stakeholder complexity into clearer decisions – supported by practical guidance and reusable resources.

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