Energy / Investment Matrix

Breadcrumb Abstract Shape
Breadcrumb Abstract Shape
Breadcrumb Abstract Shape

Use this matrix to compare energy and investment so you can decide where to build momentum, where to commit effort, and what to avoid.

POSITIVE ATTITUDE

Supporters

Champions

NEGATIVE ATTITUDE

Disengaged

LOW ENERGY

Sceptics

HIGH ENERGY

How to run it

  • Define energy - confidence, enthusiasm, stakeholder pull, or willingness to engage.
  • Define investment - the likely time, cost, effort, or change load required.
  • Place initiatives in the matrix and sequence them to build momentum without overloading the organisation.

Success factor

Build early momentum from high-energy initiatives that do not require disproportionate investment.

Output

A sequencing decision that builds momentum, focuses effort, and improves the likelihood of adoption.

Digital Knowledge Co courses use tools like this to turn momentum and sequencing challenges into clearer decisions – supported by practical guidance and reusable resources.

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