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Why metaphor matters
Metaphor is a practical tool for IT leaders. Used intentionally, it helps simplify complexity, stimulate new thinking, and communicate strategy in ways people remember.
What it helps you do
apply it
A simple way to apply it
Choose one metaphor and use it consistently:
- Define the metaphor in one sentence.
- Clarify what it means (and what it does not mean).
- Link it to practical choices: priorities, trade-offs, and behaviours.
Intentional use of metaphor builds clarity, creativity, and engagement – increasing the likelihood your strategy is understood, adopted, and successfully delivered.
Digital Knowledge Co courses show how to apply metaphor in a practical way – using structured approaches and reusable resources to turn strategy into clear messages, stronger engagement, and aligned action.
Canvas
Metaphor Canvas
A simple worksheet for turning a metaphor into decisions, behaviours, and measures.
Get the editable version of this canvas - plus the full toolkit
Download this canvas in editable format, plus the full pack of Leadership Canvases. You’ll also get the complete Decision Tools pack as a bonus.
- This canvas in editable format
- The full leadership canvases pack
- Guided and blank working versions
- Facilitation notes and examples
- Bonus: the complete decision tools pack
We’ll email you the full toolkit straight away, along with occasional practical updates. We’ll never share your email.
